Degree

BSBA — Marketing Management
CAP College — Study From Kuwait

Earn an accredited Philippine bachelor's degree in Marketing Management by distance learning — 122 units across eight terms, completed around your job in Kuwait and delivered through ICSA.

122 Units · 8 Terms

Distance Learning

CHED-Recognised

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Accredited Degree

Awarded by CAP College Foundation, Inc. and recognised by CHED, the Philippine Commission on Higher Education.

Study Around Your Job

Distance learning, term by term. Keep working full time in Kuwait while you complete the degree.

Built for Marketing Careers

Master salesmanship, advertising, distribution, retail and pricing — the skills that drive sales and brand growth.

Supported From Kuwait

Enrolment, materials, guidance and exams coordinated through ICSA — you are never doing this alone.

About This Programme

BSBA — Marketing Management at ICSA

BSBA — Marketing Management is a full 122-unit degree awarded by CAP College Foundation, Inc., a Philippine distance-education institution recognised by CHED, the Commission on Higher Education. ICSA is your local partner in Kuwait — we handle enrolment, provide the study materials, guide you term by term and coordinate your assessments, so you can complete the degree without leaving your job or the country.

Marketing Management is the discipline of understanding customers and moving products and services to market — from salesmanship and advertising to distribution, retail and pricing strategy. Across eight terms you build from business fundamentals into specialised marketing subjects, finishing with a 600-hour internship.

If you did not complete Senior High School, or your strand was not Accountancy, Business and Management, you will first take short sets of Foundation and Fundamental subjects (18 units each). If you already hold a Level 5 or Level 6 diploma, some of your credits may transfer — shortening the degree.

What You'll Master

Core Marketing Subjects

Professional Salesmanship

Marketing Research

Marketing Management

Distribution Management

Advertising

Product Management

Retail Management

Pricing Strategy

Curriculum

Programme Structure — Eight Terms

Foundation & First Year

Bridging subjects + Terms 1–2

Foundation (18u, non-SHS) & Fundamental (18u, non-ABM) bridging subjects where required
Term 1: Understanding the Self · Operations Management (TQM) · Basic Microeconomics
Term 2: Strategic Management · Business Law · Mathematics in the Modern World
General education, P.E. and NSTP run alongside the core

Second Year — Core Business

Terms 3–4

Term 3: Professional Salesmanship · Taxation · Good Governance & Social Responsibility
Term 4: Marketing Research · Human Resource Management · International Business & Trade
Executive Leadership elective
General education: Science & Society · Ethics · The Life & Works of Jose Rizal

Third Year — Marketing Specialisation

Terms 5–6

Term 5: Marketing Management · Distribution Management · Advertising
Term 6: Product Management · Retail Management · Pricing Strategy
Business Research 1: Methodology
Elements of Economic Development & Planning

Final Year & Internship

Terms 7–8

Term 7: Business Research 2: Final Output · Entrepreneurial Management · Cooperative Management
Term 8: 600-hour Internship / Practicum
Total: 122 units across eight terms
Follows CHED Memorandum Order No. 17, Series of 2017

Entry Requirements

Who Can Enrol?

This course is for anyone who wants to build websites — whether for employment, freelancing, or launching their own online presence.

Senior High School graduates — enter the degree programme directly

Non-SHS graduates — complete 18 units of Foundation subjects first

Non-ABM strand graduates — complete 18 units of Fundamental subjects first

Level 5 or Level 6 diploma holders — credits may transfer for advanced entry

Got Questions?

Frequently Asked Questions

Who awards the degree, and is it recognised?

The degree is awarded by CAP College Foundation, Inc., a Philippine distance-education institution recognised by CHED — the Commission on Higher Education. ICSA is the study partner in Kuwait: we handle enrolment, materials and local coordination. The qualification itself comes from CAP College.

Can I complete BSBA Marketing Management while working full time in Kuwait?

Yes — that is exactly what this programme is designed for. Study is by distance learning, term by term, at your own pace, with no daily classes to attend. Most students working full time complete the degree in three to four years.

How long does it take, and what does it involve?

The programme is 122 units across eight terms, plus a 600-hour internship in the final term. Studying around full-time work, that typically means three to four years — though advanced entry from an existing diploma can shorten it considerably.

I already have a Level 5 or Level 6 diploma. Does that shorten the degree?

It may. Level 5 and Level 6 qualifications can earn advanced entry, with existing credits transferred against the degree — reducing both the time and the cost. Bring your certificates and transcripts to the consultation and we will assess exactly what carries across.

What if I did not finish Senior High School?

You can still enrol. You will first complete 18 units of Foundation subjects covering the general education needed before the degree begins. And because this is a BSBA, if your strand was not Accountancy, Business and Management you will also take 18 units of Fundamental subjects.

What careers does Marketing Management lead to?

Marketing Management prepares you for roles in sales and business development, brand and product management, advertising and digital marketing, retail and distribution, market research and customer relationship management — functions every business depends on to grow.

Ready to Start Your Marketing Degree?

Talk to ICSA about advanced entry from your existing diploma and how BSBA — Marketing Management fits your career goals. The first consultation is completely free.

BSBA — Marketing ManagementCAP College — Study From Kuwait